Customer Privacy Policy

Last Modified: January 23, 2026 | Update History

Most recent update: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.

We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Click here to review Our U.S. Notice At Collection.

Customer Privacy Policy: K–12 Schools

Who We Are

Amplify Education, Inc. (“Amplify”) is leading the way in next-generation curriculum and assessment. Amplify’s programs provide teachers with powerful tools that help them understand and respond to the needs of each student and use data in a way that is safe, secure, and effective.

Our Products and Services

Amplify’s products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Caminos, Amplify Science, Amplify Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, associated professional development and tutoring services, and services at classroom.amplify.com (for creating and assigning activities) and student.amplify.com (for use of the activities or curricula as directed by an instructor), and any other product or service that links to this Privacy Policy (together, the “Products”).

Our Approach to Student Data Privacy 

In the course of providing the Products to Schools and their Authorized School Users, Amplify collects, receives, generates, or has access to Student Data (defined below). We consider Student Data to be confidential and we collect and use Student Data solely for educational purposes in connection with providing our Products to, or on behalf of the School as described in this Privacy Policy and our Agreements (defined below). We work to maintain the security and confidentiality of Student Data that we collect or store, and we enable Schools to control the use, access, sharing, and retention of Student Data.

Our Products are geared towards K–12 students (“Students”), and the educators, agents and staff members who use the Products as authorized by their School (“Educators”). Information that directly relates to an identifiable Student (“Student Data”) is owned and controlled by the School, and Amplify receives Student Data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the purpose of providing the Products hereunder. In addition, we rely on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Students under the age of 13 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”).

Our collection and use of Student Data is governed by our Agreements with Schools, including this Privacy Policy (“Privacy Policy”), and applicable laws which may include FERPA, COPPA, the Protection of Pupil Rights Amendment (“PPRA”), as well as other applicable federal, state, and local privacy laws and regulations (“Applicable Laws”). As noted above, with respect to FERPA, Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing its Products, and such Student Data is owned and controlled by the School.

Schools may provide authorization in two ways:

1. by the School agreeing to our Customer Terms and Conditions located at amplify.com/customer-terms or another written agreement between Amplify and the School, as applicable; or
2. by an Educator agreeing to the Acceptable Use Policy located at amplify.com/acceptable-use-policy/ (“AUP”) on behalf of the School as outlined in the AUP.

In each case, we collect Student Data and provide these Products solely for the use and benefit of the School and for no other commercial purpose. We require all Schools to review this Privacy Policy, available at amplify.com/customer-privacy, and to make a copy of the Privacy Policy available to the parents or guardians of Child Users.

We also provide limited opportunities for individual users to sign up for an account for use of our Products at-home or otherwise outside of the authorization of a School (“Home Users”). See the Appendix–Supplemental Disclosures for additional information that applies to our Home Users.

What This Privacy Policy Covers 

This Customer Privacy Policy (“Privacy Policy”) describes how Amplify collects, uses, and discloses personal information through the provision of Products.

For purposes of this Privacy Policy, “you” and “your” means Authorized Users (defined below).

This Privacy Policy does not apply to Amplify’s handling of:

• information collected from users of Amplify’s company website, which is governed by our Website Privacy Policy.
• job applicant data that we process in accordance with our applicant privacy notice.

There may be different contractual terms or privacy policies in place with some Schools. Such other terms or policies supersede this Privacy Policy for information collected or released under those terms. If you have any questions as to which legal agreement or privacy policy controls the collection and use of your personal information, please contact us using the information provided below. Unless expressly superseded, this Privacy Policy is incorporated into and is subject to the Agreement that governs your use of the Products.

Our Role

Amplify as a processor/service provider: Our School customers are the controllers of Student Data (as well as certain other Educator personal information to the extent required by law or Amplify’s agreement with the School) (together “School Data”).

Amplify acts as a processor/service provider for our School customers with respect to School Data, which means when we use School Data, we do so solely on the instruction of the School. School Data is subject to the School’s privacy policies; therefore, you will need to contact the School directly if you have any questions or would like to exercise your rights with respect to School Data.

Amplify as a controller: We are the controller of all other personal information we collect from non-Student Authorized Users (“Amplify Data”) and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Policy

1. Definitions

Capitalized terms not defined in this section or elsewhere in this Privacy Policy will have the meaning set forth by Applicable Laws.

“Agreement” means the underlying contractual agreement between Amplify and the School.

“Authorized Users” means all users of our Products, including Authorized School Users, parents and legal guardians, and Home Users.

“Authorized School Users” means Students and Educators.

“Local Education Authority” means a local education agency or authority, school district, school network, independent school, or other regional education system.

“Non-Student Data” means information that is linked or linkable to Authorized Users who are not Students.

“School” means the Local Education Authority or State Agency.

“State Agency” means the educational agency primarily responsible for the supervision of public elementary and secondary schools in any of the 50 states, the Commonwealth of Puerto Rico, the District of Columbia, or other territories and possessions of the United States, as well as a national or regional ministry or department of education in other countries, as applicable.

2. What personal information do we collect?

When you access or use our Products, you may choose to provide us with personal information, including Student Data. This information may be provided to us directly (e.g. when an account is created or through communications with us) or through your interactions with our Products.

Student Data. Below is a list of the categories of Student Data that may be collected by Amplify or its Products, either directly or through the Authorized School User’s use of the various features and configurations of the Products:

• Identifier and Enrollment Data, such as name, email, school / state ID number, username and password, grade level, homeroom, courses, teacher names.
  • Why? Most of Amplify’s Products require some basic information about who is in a classroom and who teaches the class—Student or teacher Identifier and Enrollment data. This information is provided to Amplify by the School, either directly from the School’s student information system or via a third party with whom the School contracts to provide that information.
• Demographic Data, such as date of birth, socioeconomic status, race, national origin, and preferred or primary language.
  • Why? To support school instructional and reporting requirements, Amplify’s Products allow Schools to view reports and analyze data using Demographic Data. Generally, Demographic Data is provided on a voluntary basis by the School. For example, a School may wish to analyze Student literacy assessment results based on English Language Learner status to better tailor classroom instruction, and in that case, the School may provide Demographic Data to enable that reporting.
• School Records, such as grades, attendance, assessment results, and whether an Individualized Education Plan (IEP or local equivalent) is in place.
  • Why? Some of our Products support grading assignments and administering formative, diagnostic, and curriculum-based assessments. Teachers use that information to support Students’ progress in the program or help with instructional decisions. We do not collect specific details from an IEP, nor do we collect protected health information or other sensitive information.
• Schoolwork and Student Generated Content, which includes any information contained in Student assignments and assessments, including information in response to instructional activities and participation in collaborative or interactive features of our Products, such as Student responses to academic questions and Student-written essays, as well as images, video, and audio recordings.
  • Why? As part of the digital learning experience, some of our Products may enable Students to write text and create and upload images, video, and audio recordings. For example, in Amplify ELA, students may write essays or submit short-form responses in our platform as part of a lesson on literature. As another example, in Boost Reading, student interactions with reading skills games are recorded to keep track of the student’s progress to level up in the program and to provide visibility to teachers on how students are mastering the skills.
• Teacher Comments and Feedback, such as scores, written comments, or other feedback that Educators may provide about Student responses or student course performance.
  • Why? To enable teachers to track the performance and provide feedback to their students.
• Non-Student Data. We may collect the following types of personal information from all other Authorized Users:
  • Contact Information, such as name and email address, as well as grade level taught, school name and school location, whether you are an Educator or Home User that creates an account or uses our Products or communicates with us.
  • Account Information, such as user login and password, for account creation and access purposes.
  • Survey Responses, which you provide in response to surveys or questionnaires.
• Device and Usage Data. Depending on the Product, we may collect certain information about the device used to connect to our Product, such as device type and model, browser configurations, and persistent identifiers, such as IP addresses and unique device identifiers. We may collect device diagnostic information, such as battery level, usage logs, and error logs, as well as usage, viewing, and technical information (e.g., email open rates), such as the number of requests a device makes, to ensure proper system capacity for all Authorized Users. We may collect IP addresses and use that information to approximate device location to support operation of the Product. To the extent that we collect this information, this data is solely used to support operation of the Product and is not linked to Student Data. For purposes of clarity, Amplify does not use Student Data for marketing or advertising purposes (see section 6 of this Privacy Policy for more information about our commitments regarding Student Data).
  • Why? We use this information to remember returning users and facilitate ease of login, to customize the function and appearance of the Products, and to improve the learning experience. This information also helps us track product usage for various purposes, including website optimization, to ensure proper system capacity, troubleshoot and fix errors, provide technical assistance and customer support, provide and monitor the effectiveness of our Products, monitor and address security concerns, and compile analytics for product improvement and other internal purposes.
  • How? Cookies and Similar Technologies. We collect device and usage data through “cookies,” Web beacons, HTML5 local storage, and other similar technologies, which are used in some of our Products solely to support operation of the Products as described above. While we may use third party cookies and similar technologies for advertising and marketing purposes on our website (in accordance with our Website Privacy Policy), we do not permit such tracking technologies to be present on Student-facing portions of the Products. In particular, we only use the following types of cookies in our Products:
    • Strictly necessary cookies – These are cookies that are required for the operation of our websites and applications that host our Products. They include, for example, cookies that enable you to log into secure areas of our Products. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
    • Functionality Cookies – We use these cookies so that we recognize you on the websites and apps that host our Products and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable us to “recognize” you when you use our Products, including your preferences such as your preferred language, time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
    • Performance Cookies – These cookies help us and service providers acting on our behalf compile statistics and analytics about users of our Products that are accessed via websites and apps, including Device and Usage Information.
  • Learn how to opt out of cookies and similar technologies by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

3. How do we use personal information?

Student Data. Amplify uses Student Data for educational purposes, to provide the Products, and to ensure secure and effective operation of our Products, including:

• to provide and improve our educational Products;
• to support School and Authorized School Users’ activities;
• to ensure secure and effective operation of our Products;
• for purposes requested or authorized by the School or Authorized School User or as otherwise permitted by Applicable Laws;
• for customer support purposes, to respond to the inquiries and fulfill the requests of the School and their Authorized School Users;
• to enforce Product access and security controls; and
• to conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.
• to enable the adaptive and personalized learning features of the Products.

Non-Student Data. Amplify may use Non-Student Data for the purposes for which Student Data is used as set forth above. In addition, Amplify may use Non-Student Data to provide customized content, advertising and marketing in limited circumstances (e.g. to periodically send newsletters and other promotional materials) directed to Educators and Home Users. For sake of clarity, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify may also use Non-Student Data for internal research and analytics, including generating insights on the use of our Products by Educators in certain Schools so that we can better serve those communities. We will also use Non-Student Data as otherwise required or permitted by law, or as we may notify you at the time of collection. Learn how to opt out of these communications by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

Amplify may use aggregate or de-identified data as described in the Aggregate/De-identified Data section below.

4. To whom do we disclose personal information?

Student Data. We disclose Student Data to third parties only as needed to provide the Products under the Agreement, as directed or permitted by the School or Authorized School User, and as required by law. Such disclosures may include but are not limited to the following:

• to other Authorized School Users of the School entitled to access such data in connection with the Products;
• to our service providers, subprocessors, or vendors who have a legitimate need to access such data in order to assist us in providing or supporting our Products, such as platform, infrastructure, and application software. We contractually bind such parties to protect Student Data in a manner consistent with those practices set forth in this Privacy Policy and in accordance with Applicable Laws. A list of Amplify subprocessors is available at https://www.amplify.com/subprocessors;
• to comply with the law, respond to requests in legal or government enforcement proceedings (such as complying with a subpoena), protect our rights in a legal dispute, or seek assistance of law enforcement in the event of a threat to our rights, security, or property or that of our affiliates, customers, Authorized Users, or others;
• in the event Amplify or all or part of its assets are acquired or transferred to another party, including in connection with any bankruptcy or similar proceedings, provided that successor entity will be required to comply with the privacy protections in this Privacy Policy with respect to information collected under this Privacy Policy, or we will provide the School with notice and an opportunity to opt out of the transfer of such data prior to the transfer; and
• except as restricted by Applicable Laws or contracts with the School, we may also share Student Data with Amplify’s affiliated education companies, provided that such disclosure is solely for the purposes of providing Products and at all times is subject to this Policy.

Non-Student Data. Amplify discloses Non-Student Data for the purposes for which Student Data is used as set forth above. Amplify may also disclose Non-Student Data as otherwise required or permitted, or as disclosed at the time of collection. Please note that we do not share mobile information or opt-in consent with third parties / affiliates for their own marketing or promotional purposes.

5. Aggregate/De-identified data

Amplify may use de-identified or aggregate data for purposes allowed under FERPA and other Applicable Laws, to research, develop, and improve educational sites, services, and applications and to demonstrate the effectiveness of the Amplify Products. Amplify will not attempt to re-identify de-identified data. We may use aggregate information (which is information that has been collected in summary form such that the data cannot be associated with any individual) for analytics and reports. For example, our promotional materials may note the total number of students served by our programs in the prior year, but that information cannot be used to identify any one student. We may also share de-identified or aggregate data with research partners to help us analyze the information for product improvement and development purposes.

Records and information are de-identified when all personal information has been removed or obscured, such that the remaining information does not reasonably identify a specific individual. We de-identify Student Data in compliance with Applicable Laws and in accordance with the guidelines of NIST SP 800-122. Amplify has implemented internal procedures and controls to protect against the re-identification of de-identified Student Data. Amplify does not disclose de-identified data to its research partners unless that party has agreed in writing not to attempt to re-identify such data.

6. Data prohibitions, Advertising, Advertising limitations

Amplify will not:

• sell Student Data to third parties;
• use or disclose Student Data to inform, influence, or enable targeted advertising to a Student based on Student Data or information or data inferred over time from the Student’s usage of the Products;
• use Student Data to develop a profile of a Student for any purpose other than providing the Products to a School or Authorized School User, or as authorized by a parent or legal guardian;
• use Student Data for any commercial purpose other than to provide the Products to the School or Authorized School User, or as permitted by Applicable Laws.

7. External third-party services

This Privacy Policy applies solely to Amplify’s Products and practices. Schools and other Authorized Users may choose to connect or use our Products in conjunction with third-party services and Products. Additionally, our sites and Products may contain links to third-party websites or services . This Privacy Policy does not address, and Amplify is not responsible for, the privacy, information, or other practices of such third parties. Schools should carefully consider which third-party applications to include among the Products and services they provide to Students and vet the privacy and data security standards of those providers.

Authorized Users may be able to log in to our Products using third-party sign-in services such as Clever, ClassLink or Google. These services authenticate your identity and provide you with the option to share certain personal information with us, including your name and email address, to pre-populate our account sign-up form. If you choose to enable a third party to share your third-party account credentials with Amplify, we may obtain personal information via that mechanism. You may configure your accounts on these third-party platform services to control what information they share.

8. Security

Amplify maintains a comprehensive information security program and uses industry standard administrative, technical, operational, and physical measures to safeguard Student Data in its possession against loss, theft and unauthorized use, disclosure, or modification. Amplify performs periodic risk assessments of its information security program and prioritizes the remediation of identified security vulnerabilities. Please see https://amplify.com/security for a detailed description of Amplify’s security program.

In the event Amplify discovers or is notified that Student Data within our possession or control was disclosed to, or acquired by, an unauthorized party, we will investigate the incident, take steps to mitigate the potential impact, and notify the School in accordance with Applicable Laws.

Non-Student Data

Outside of Student Data, Amplify uses commercially reasonable administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft, and unauthorized use, disclosure or modification.

9. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

10. Data Retention / Deletion

Student Data

Upon request, we provide the School the opportunity to review and delete the personal information collected from Students. We will retain Student Data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our Agreement with the School. We do not knowingly retain Student Data beyond the time period required to support the School or Authorized School User’s educational purpose, unless authorized by the School or Authorized School User. Upon request, Amplify will return, delete, or destroy Student Data stored by Amplify in accordance with applicable law and customer requirements. We may not be able to delete all data in all circumstances, such as information retained in technical support records, customer service records, back-ups, and similar business records. All such information will be protected in accordance with this Privacy Policy and our Agreement until it has been permanently deleted. Unless otherwise notified by the School, we will delete or de-identify Student Data after termination of our Agreement with the School.

Non-Student Data

Outside of Student Data, we keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy or as otherwise required by our Agreement with the School, if applicable. We determine the appropriate retention period for personal information on the basis of the amount, nature and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitations).

11. What rights and choices do you have?

What Choices Do You Have?

Marketing/Advertising

As noted above, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify does not use third party cookies and similar technologies for advertising and marketing purposes on Student-facing portions of the Products. The choices below apply to Non-Student Authorized Users.

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email or email us at privacy@amplify.com. Amplify does not send marketing communications to Students.

Opt-out of Cookies and Similar Tracking Technologies. With respect to cookies, you may be able to reject cookies through your browser or device controls. Note that you have to opt-out of cookies on each browser or device that you use. If you replace, change, or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again. Please be aware that disabling cookies may negatively impact your experience as some features may not work properly. To learn more about browser cookies, including how to manage or delete them, check the “Help,” “Tools,” or similar section of your browser.

What Rights Do You Have?

Individuals in the U.S.

• What Rights Do You Have With Respect to Student Data?
  • Review and Correction. FERPA requires schools to provide parents with access to their children’s education records, and parents may request that the school correct records that they believe to be inaccurate or misleading.
  • If you are a parent or guardian and would like to review, correct, or update your child’s data stored in our Products, contact your School. Amplify will work with your School to enable your access to and, if applicable, correction of your child’s education records.
  • If you have any questions about whom to contact or other questions about your child’s data, you may contact us using the information provided below.
  • Other Privacy Rights? Please see section 3 of our supplemental disclosures: “Additional U.S. State Privacy Law Rights” for more information about your U.S. privacy rights

Individuals in the EU/UK

Please see section 4 of our supplemental disclosures: “Notice for European Economic Area and United Kingdom Customers” for more information about your EU/UK privacy rights.

12. COPPA

We do not knowingly collect personal information from a Child User unless and until a School or Educator, with the permission of the School, has authorized us to collect such information to provide the Products. Amplify relies on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Child Users in accordance with all applicable provisions of COPPA. To the extent COPPA applies to the information we collect, we process such information for educational purposes only, and no other commercial purpose, at the direction of the School and on the basis of the School’s authorization. If you are a parent or guardian and have questions about your child’s use of the Products and any personal information collected, please direct these questions to your child’s school.

Please refer to the Appendix–Supplemental Disclosures if you are a Home User.

13. Updates to this Privacy Policy

We may change this Privacy Policy in the future. For example, we may update it to comply with new laws or regulations, to conform to industry best practices, or to reflect changes in our product offerings. When these changes do not reflect material changes in our practices with respect to use and/or disclosure of Authorized Users’ personal information, including Student Data, such changes to the Privacy Policy will become effective when we post the revised Privacy Policy on our website. In the event there are material changes in our practices that would result in Authorized Users’ personal information being used in a materially different manner than was disclosed when the information was collected, with respect to Student Data, we will notify the School, and with respect to other information, we will notify you via email and provide an opportunity to opt out before such changes take effect.

14. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

To report a security vulnerability, visit https://amplify.com/report-a-vulnerability/.

Appendix – Supplemental Disclosures

1. Mathigon and Amplify Classroom accounts

While our Products are geared towards Schools we do provide a limited opportunity for Home Users to use the Products at home—outside of the school context. We do not allow persons under the age of 13 (or those under the age of consent in any applicable jurisdiction) to register for an account with us outside the school context.

If you are a Home User, you are prohibited from collecting or providing any personal information from students or minors. You are permitted to access the platform for instructional purposes, but you may not enroll or roster minors, create accounts for minors, or input any personal information of minors into the Product.

Please note that most parts of Mathigon can be used without creating an account or providing any personal information that directly identifies you.

What Rights Do You Have? If you are a Child User who is 13 or older with a legacy Mathigon account (or the parent or guardian of a Child User with a legacy Mathigon account), you may request that we provide for your review, delete from our records, or cease collecting any Child User personal information. To the extent that you are unable to exercise these rights through self-service features within your account with us, please contact us by sending an email to: help@amplify.com and we will provide assistance.

2. U.S. Notice at Collection

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (i.e., account credentials and race/national origin) (“Sensitive Information”). We use Sensitive Information for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., account credentials are used to allow account logins and race/national origin are used for the School’s reporting purposes when voluntarily provided by the School).

We do not sell or share your personal information, as described in California law.

We retain your personal information for as long as reasonably necessary for the purposes disclosed in the chart above. Additional information about our retention of Student Data and personal information from other Authorized Users can be found in Section 10 of this Privacy Policy.

Please see the Additional U.S. State Privacy Law Rights section of this appendix for information about your privacy rights pursuant to applicable U.S. law.

Notice of Financial Incentive

From time to time, to support our services, we offer opportunities to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide personal information as an entry into a raffle drawing or to obtain other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before the survey is complete. We do not allow students to participate in our surveys.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

3. Additional U.S. State Privacy Law Rights

Note for Requests Relating to Student Data: Because Amplify provides the Products to Schools as a “School Official,” we collect, retain, use, and disclose Student Data only for or on behalf of the School for educational purposes, including the purpose of providing the Products specified in our Agreement with the School and for no other commercial purpose. Accordingly, we act as a “service provider” for the School with respect to School Data. We work with the School to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other requests: With respect to Amplify Data, individuals residing in certain U.S. states have the following rights, regarding your personal information (each of which is subject to various exceptions and limitations):

• Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you; the categories of sources from which the personal information is collected; the categories of personal information sold or shared; the business or commercial purpose for collecting, selling, or sharing the personal information; the categories of third parties with whom personal information was shared; and the specific pieces of personal information collected about you.
• Correction. You have the right to request that we correct inaccurate personal information collected from you.
• Deletion. You have the right to request that we delete the personal information that we maintain about you. Even after the deletion of your account, some personal information may remain on our servers, such as in technical support logs, server caches, data backups, or email conversations. These will be automatically deleted after a reasonable amount of time, unless we are legally required to retain information for longer, or unless there is a legitimate business reason (e.g. security and fraud prevention or financial record-keeping). We are not required to delete any information which has been aggregated or de-identified in accordance with Section 5.
• No Discrimination. You have the right not to be discriminated against for exercising these rights.
• Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights.

See Submitting Requests section below for details on submitting a request to exercise these rights.

4. Notice for European Economic Area (EEA) and United Kingdom (UK) Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify operates primarily as a processor that collects personal information on behalf of the School, and we act as a controller in limited circumstances where we offer Products outside the school context.

If you represent a School in the EEA or the UK, please note that we process personal information in accordance with this Privacy Policy, our Acceptable Use Policy, and our standard Data Protection Agreement, which sets out our responsibilities when it comes to our processing activities. Schools must send an email to privacy@amplify.com to enter into that DPA.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

• Consent;
  • We obtain your consent to use cookies to collect and process device and usage data to understand how individuals use our Products.
• Pursuant to a contract for use of our Products;
  • We process School Data to provide our Products (e.g., to create, authenticate and manage your account, to verify your identity, to manage our Products) pursuant to the Agreement between us and the School, as required in order for us to perform our obligations.
• To comply with our legal obligations;
  • We process all categories of personal information that we collect to ensure the safety and security of our Products where we are complying with security requirements under data protection and cyber and information security law.
  • We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
• When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual.
  • We process all categories of personal information that we collect to support the provision, effective management, and improvement of our Products where such activities are not strictly required under our contract. This is in our legitimate interests to ensure that we are providing the best possible service.
  • We process all categories of personal information that we collect to ensure the safety and security of our services where this is important but not required under the data protection law or cyber and information security laws. This is in our legitimate interests to ensure the security of our services and systems, to prevent threats, abuse or fraudulent or unlawful activity, to promote safety and security and to ensure our Products are used in accordance with our terms and conditions.
  • We process the contact information of Non-Student Authorized Users to manage our relationship, including to respond to queries or otherwise communicate with you in relation to our Products and the operation of our business where this is not strictly required under a contract with you. This is in our legitimate interests to communicate with and resolve queries from users of our Products and to ensure that we are providing the best possible service.

We process the contact information and survey data of Non-Student Authorized Users for internal research and marketing purposes in limited circumstances (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to Students. This is in our legitimate interests to understand our customers and prospective customers, understand how our products and services are perceived in the market, to promote our products, and to grow and develop our business.

Your Data Subject Rights

Note for Requests Relating to School Data: Amplify acts as processor to its School customers with respect to all School Data. We work with our School customers to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other Requests – With respect to Amplify Data, you have the following rights if you are in the EEA or UK, subject to certain exceptions:

• Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
• Right to correction: You have the right to have your personal information corrected.
• Right to erasure: You have the right to ask us to delete your personal information.
• Right to withdraw consent: You have the right to withdraw consent that you have provided.
• Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
• Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
• Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
• Right to object: You have the right to object to our processing of your personal information

See Submitting Requests section below for details on submitting a request to exercise these rights.

5. Submitting Requests

To exercise any of the rights described in sections 2 and 3 of this appendix, email us at privacy@amplify.com and specify which privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. Please note that your rights may not apply in all cases. For example, we may need to retain your personal information to comply with our legal obligations, resolve disputes, prevent fraud and enforce our agreements. We will inform you if we are not able to fully respond to your requests. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.

Complaints

If you have any issues, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

6. Google APIs

Amplify uses Google’s Application Programming Interface (API) Services to enable Authorized Users to log in to Amplify, import classes and rosters from Google Classroom, create assignments in Google Classroom, and copy, edit, and publish Amplify content using Google Slides. Amplify will use and transfer information received from Google’s API in accordance with Google API Service User Data Policy, including the Limited Use requirements.

Update History:

Update: 6/13/2025: This Policy has been updated to align with product updates and to provide additional context for authorized educational use of Amplify’s Products.

Update 6/27/2024: The Policy has been updated to include an explanation regarding Google APIs in the Appendix — Supplemental Disclosures section.

Update 6/30/2023: This Privacy Policy has been updated to address new state law data privacy requirements.

Overview

With Amplify Science, students don’t just passively learn about science concepts. Instead, they take on the roles of scientists and engineers to actively investigate and make sense of real-world phenomena. They do this through a blend of cohesive and compelling storylines, hands-on investigations, collaborative discussions, literacy-rich activities, and interactive digital tools.

Listen to these educators share how the program empowers students to think, read, write, and argue like real scientists and engineers every day.

Grades K–5

Grades 6–8

Amplify Science Grades K-5 Tour for Idaho Educators

Amplify Science Grades 6-8 Tour for Idaho Evaluators

Proven to work

Click here to read about the efficacy and impact of Amplify Science.

Program structure

Our cyclical lesson design ensures students receive multiple exposures to concepts through a variety of modalities. As they progress through the lessons within a unit, students build and deepen their understanding, increasing their ability to develop and refine complex explanations of the unit’s phenomenon. It’s this proven program structure and lesson design that enables Amplify Science to teach less, but achieve more.

Rather than asking teachers to wade through unnecessary content, we designed our program to address 100 percent of the NGSS and Idaho Standards in fewer days than other programs:

• In just 120 lessons at grades 6–8
• In just 66 lessons at grades K–2
• In just 88 lessons at grades 3–5

Idaho Science Standards Alignment

Amplify Science was built from the ground up to fully embrace the instructional shifts outlined in A Framework for K-12 Science Education (2012), the same framework on which Idaho Science Content Standards were founded. Most grade levels’ respective set of Amplify Science units therefore fully address the necessary Idaho Science Content Standards (see correlation). Grade 1 teachers should plan to also use the companion mini-lesson provided below to achieve full standards coverage for their grade.

Grade 1 Companion

Standard: 1-LS-1.3 Use classification supported by evidence to differentiate between living and non-living things.

Recommended placement: Following Lesson 1.1 of the Animal and Plant Defenses unit.

Resources: Classroom Slides

Science (K-2) Evaluation Form

Science (3-5) Evaluation Form

Science (Middle School Physical Science) Evaluation Form

Science (Middle School Life Science) Evaluation Form

Science Evaluation Form Middle School Earth and Space Science

Access program

In addition to the grade-level sample boxes that we provided, we’ve also created custom demo accounts just for Idaho reviewers.

To access the digital portion of the program, click the link below, select “Log In with Amplify,” and then refer to the Start here digital access flyer for your personalized login credentials.

Tutorial videos

Check out these videos for support on how to navigate the Amplify Science curriculum website, teacher’s guide, materials kits, and more!

• Navigating the printed teacher’s guide
• Unpacking a K–2 classroom kit: Animal and Plant Defenses
• Unpacking a 3–5 classroom kit: Balancing Forces
• Unpacking a 6–8 classroom kit: Force and Motion

• Navigating the K–5 teacher platform
• Navigating the 6–8 teacher platform
• Accessing student apps in K–5
• Touring the 6–8 student platform

Resources

Overview

Course structure for K–5

Take a closer look at how the program is organized.

View now

Overview

Course structure for 6–8

Take a closer look at how the program is organized.

View now

Overview

Idaho Science Standards Alignment

See how we customized our instructional sequence to fully support the Idaho Scie…

View now

NGSS Earth Science Standards Map

Learn more

NGSS Life Science Standards Map

Learn more

NGSS Physical Science Standards Map

Learn more

Whitepaper

What’s so phenomenal about phenomena?

Learn actionable strategies that will help you implement 3-D teaching and learni…

Learn more

Phenomena

Unit phenomena for K–5

Take a closer look at the elementary unit phenomena featured in each grade level…

View now

Phenomena

Unit phenomena for 6–8

Take a closer look at the middle school unit phenomena featured in each grade le…

View now

Lesson delivery

Classroom Slides for K–5

Classrooms Slides for elementary are now available! These customizable PowerPoin…

View now

Lesson delivery

Classroom Slides for 6–8

Classrooms Slides for middle school are coming soon! These customizable PowerPoi…

Learn more

Digital simulations

Sims for 4–8

Take a closer look at the digital Simulations included at each grade level.

Learn more

Literacy

Literacy-rich instruction in K–5

Scientists do not just get messy. They read and write with purpose too. Explore…

Learn more

Literacy

Student Books in K–5

Read a summary of each of our award-winning K–5 student books.

Learn more

Literacy

Active reading in 6–8

Learn how we support students in learning how to interact with scientific texts….

Learn more

Hands-on

Investigations for K–5

Explore the types of investigations that take place in elementary classrooms.

Learn more

Hands-on

Investigations for 6–8

Explore the types of investigations that take place in middle school classrooms….

Learn more

Hands-on

Materials Kits for K–5

See what components come in our materials kits!

Learn more

Hands-on

Materials Kits for 6–8

See what components come in our materials kits!

Lean more

assesstment

Approaches to assessment in K–5

Learn about our elementary embedded assessments.

Learn more

Assesstment

Approaches to assessment in 6–8

Learn about our middle school embedded assessments.

Learn more

Access demo

Ready to explore on your own? Follow the instructions below to access your demo account.

Explore the CKLA Teacher Resource Site

First, watch the quick navigation video to the right. Then, click the “Access CKLA Teacher Resource Site” button to log in.

• Click the CKLA Teacher Resource Site button
• Select Log in with Amplify.
• Enter this username: t1.yakima_school_district@demo.tryamplify.net
• Enter this password: Amplify1-yakima_school_district
• Select the desired grade level

Please note, these demo accounts expire on: February 23, 2023

Program questions

It’s true. Our teacher’s guide does not look like the typical guide that comes with a traditional textbook. Here’s why: we aren’t a traditional textbook program. Rather, we’re a next generation curriculum designed to support a shift to a whole new way of teaching science.

With this shift, your district will be faced with supporting a wide-variety of needs from a wide-variety of teachers. For that reason, the resources required to successfully implement a new program will vary considerably from teacher to teacher. That’s precisely why our Teacher’s Reference Guide is chock full of so many rich and varied resources. From scientific background knowledge to suggested teacher talk, standards maps to materials lists, and lesson preparation notes and classroom management tips to strategies for differentiating instruction, this guide is truly meant to serve as an instructional reference.

For everyday instructional use, we recommend that busy classroom teachers use Classroom Slides, which are now available for most K–5 units and will be coming soon for grades 6–8.

Also known as our hands-free TG, Classroom Slides are a brand-new teaching resource that makes delivering daily instruction easy and fun. With a fully customizable PPT available for every lesson of the program, teachers can put down the Teacher’s Guide and focus on what matters most—their students.

Classroom Slides are:

• Available offline, which means no more sweating unreliable internet connections.
• Streamlined for easy lesson delivery, including lesson visuals, activity instructions and transitions, animations, investigation setup videos, technology support, and more.
• Fully editable, allowing teachers to incorporate their own flavor, flair, and favorite resources.

Our development team is working as quickly as possible to make Classroom Slides available to all teachers. That said, at this time they are only available for the first and second units of each grade K–5, with the remaining units being released over the next few months. Due to the popularity of Classroom Slides at the elementary level, development for grades 6–8 is now underway, with all units scheduled for completion by the 2020-2021 school year.

Not to worry. Amplify Science California was developed with plenty of wiggle room built right into the program. This means that you can relax knowing that there’s ample time to get it all done.
 
Most curricula provide 180 days of lessons despite knowing that the typical classroom can’t possibly complete everything in a given school year. Rather than asking you to wade through unnecessary content, we designed a program that addresses 100 percent of the California NGSS in just 66 days at grades K–2 and 88 days at grades 3–5, and 146 days at grades 6–8.

While we took great care in ensuring cohesiveness across units and grade levels, we also know that the ability level of your students changes from year to year. As a result, you need a program that provides adaptable and flexible pacing, and that empowers you to make instructional decisions in the moment.

As you evaluate how well Amplify Science California can accommodate your pacing needs, consider the following:

Progress Builds: Our Progress Builds describe the way in which students’ understanding of the central phenomenon should develop and deepen over the course of a unit. Each Progress Build defines several levels of understanding, with each level integrating and building upon the knowledge and skills from lower levels. Because these Progress Builds are directly tied to the program’s system of assessments, teachers are armed with the data they need to make informed decisions about when to move on, when to slow down, and when to revisit a concept and dive deeper.

Multiple at-bats: Rather than introducing a concept on Monday, testing for mastery on Friday, and knowing students will forget everything by the next Tuesday, we set out to help students build meaningful and lasting knowledge that they can retain and transfer over the course of the entire unit. We accomplish this by giving students multiple opportunities (a.k.a. “at-bats”) to encounter, explore, and experience a concept. Said another way, Amplify Science California is actually made up of a series of multi-modal “mini-lessons”. This intentional cyclical and iterative design mirrors the 5Es, allows teachers the flexibility to speed up or skip ahead once students have demonstrated mastery, and empowers students to learn concepts more deeply than any other program. 

Extension activities: When some students are ready to move on and others are not, our unit extension activities can be a big help. Found in the Lesson Brief section of both the digital and printed Teacher’s Guide, these activities ensure that advanced learners remain engaged and challenged while teachers help the rest of the class build the foundational knowledge they need to be successful later in the unit.

What’s important to remember is that more hands-on doesn’t necessarily mean better, at least according to the California NGSS. That’s because only two of the eight Science and Engineering Practices (SEPs) are directly related to hands-on learning. 

Just as scientists gather evidence from many types of sources, so do students in the Amplify Science California program. Like scientists, students gather evidence from physical models, digital models, texts, videos, photographs, maps, and data sets. By doing so, we provide students more opportunities than any other program to practice using all of the practices called out in the California NGSS Framework.

NGSS 8 Science Practices

1. Asking questions
2. Developing and using models
3. Planning and carrying out investigations
4. Analyzing and interpreting data
5. Using mathematics and computational thinking
6. Constructing explanations
7. Engaging in arguments from evidence
8. Obtaining, evaluating, and communicating information

While all of our units engage students in gathering evidence from a rich collection of sources, the reliance on different types of evidence (and evidence sources) varies according to unit. For instance, some units lend themselves to meaningful hands-on experiences, while in other units the phenomena students are investigating are too slow, too dangerous, or too big to be observed directly. In those units, students rely more heavily on other evidence sources such a physical models or simulations.

Unit types in grades K–5
In each K–5 grade, there is one unit that emphasizes investigation, one that emphasizes modeling, and one that emphasizes design. In addition, in grades 3–5, there is also one unit that emphasizes argumentation.

Unit types in grades 6–8
Each 6–8 grade features three types of units: Launch, Core, and Engineering Internships. Each year has one Launch unit, six Core units, and two Engineering Internships.

For teachers who wish to supplement the lessons with even more hands-on activities, optional “flextension” activities are included in many units.

As a blended curriculum, districts who adopt Amplify Science California are outfitted with a variety of print and digital resources as well as hands-on materials kits. To explore the specific components of the program, visit our What’s Included page.

As our customers will tell you, when you adopt Amplify Science California, you aren’t just buying a science curriculum, you’re joining a family. As such, along with materials, your adoption of Amplify Science California also includes care and support through a variety of staff and resources, including: customer support specialists, pedagogical support specialist, implementation specialists, professional learning specialists, educational partnership managers, and more.

Technical questions

To ensure that your hardware and network meet the minimum technical requirements for optimal performance and support of your digital curriculum products please see Amplify’s customer requirements page.

Website Privacy Policy

Last Modified:  February 2026

Update: February 2, 2026: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.

Below is the Website Privacy Policy for the amplify.com site (“Privacy Policy”). For purposes of clarity and as further outlined below, this Privacy Policy does not apply to student data. You can visit this page to read about the principles and policy governing student data collected and maintained on behalf of our school customers.

We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Our Notice at Collection for California Residents is available in the Notice for our California Customers.

Who We Are / What This Privacy Policy Covers

Amplify Education, Inc. (“Amplify”) recognizes the importance of protecting the privacy and security of your personal information. This Privacy Policy describes our practices in connection with information that we may collect through your use of this website (the “Site”).

This Privacy Policy does not apply to Amplify’s handling of:

• student data or other information collected from users of Amplify’s products that support classroom instruction and learning, which are governed by our Customer Privacy Policy.
• staff or applicant data that we process in accordance with our staff or applicant privacy notice, respectively.

If you have any question as to what legal agreement or privacy policy controls the collection and use of your information, please contact us using information below in the Contact Us section.

This Privacy Policy is incorporated into and is subject to our Website Terms of Use, which governs your use of the Site.

Our Role: We are the controller of all personal information (as defined below) that we receive through our Site and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

1. What personal information do we collect?

When you visit and / or interact with our Site, we may collect the following information about you that, alone or in combination, could be used to identify you or your device (“personal information”):

• Contact Information, such as name, district / school name, professional affiliation, title / role, email address, shipping address, address and phone number.
• Account Information, such as customer user login and password. 
• Demographic Information, such as age and gender.
• Information You Submit, such as information voluntarily provided on message boards, feedback sections, and other public areas of the Site.
• Site Activity Information, which is collected when you access and interact with the Site, we and our Service Providers (as defined below) may collect certain information about those visits. For example, we or our Service Providers may receive and record information about your computer and browser, including your IP address, browser type, and other software or hardware information. If you access the Site from a mobile or other device, we may collect a unique device identifier assigned to that device, or other characteristics of the device hardware, operating system and configurations for that device. On certain pages of the Site, we may use third party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
• Location Information, such as state, country and / or zip code, which we use to help us customize your experience, as well as to help us facilitate your privacy rights.
• Audio, electronic, visual, or similar information: such as customer service interactions, call recordings, chat transcripts, files you attach, and email, text, or other correspondence.

If you make a purchase through our online store, you may provide payment and other information directly to our third party e-commerce platform to complete your purchase.

We ask that you not send us, and you not disclose, any government identifiers (such as social security numbers) or information related to racial or ethnic origin, health, or criminal background on or through the Site or otherwise.

2. Where/How do we collect personal information?

Amplify may collect personal information directly from you at various points, including the following:

• Product Information and Newsletters. When you submit a request to obtain information about our products, services or other informational material or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.
• Customer Support. When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request. Please only provide what is needed to facilitate the support request.
• Product Orders. If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.
• Registration. You may be asked to submit information to use certain parts of the Site (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.
• Public Areas and Discussion Forums. Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
• Contests and Sweepstakes. When we run a contest or sweepstakes relating to the Site or Amplify, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.

As you visit or use our Site, we may collect Site activity information through cookies and similar technologies.

• Cookies, Pixels, and Other Tracking Technologies. Cookies and other tracking technologies (such as pixels, beacons, and Adobe Flash technology) are small data files that are placed on your computer or mobile device when you visit a website. They allow the website or mobile app to remember your actions and preferences over a period of time. We use the following types of cookies:
  • Strictly necessary cookies – These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
  • Functionality Cookies – We use these cookies so that we recognize you on our Site and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable our Site to “recognize” you when you use our Site, including your preferences such as your preferred language , time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
  • Analytics Cookies – These cookies help us and our Service Providers compile statistics and analytics about users of the Site, including Site Activity Information. For example, we use Google Analytics to help us understand how users interact with the Platform. Google Analytics uses cookies to track your interactions with the Site, then collects that information and reports it to us. This information helps us improve the Site so that we can better serve you. To learn more about Google Analytics, visit https://support.google.com/analytics/answer/6004245?hl=en. If you wish, you can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available on https://tools.google.com/dlpage/gaoptout.
  • Advertising Cookies – We use these cookies to collect information about your visit to our Site, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share Site Activity Information collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Site.

For information on how to opt-out of these technologies, please see What Choices Do You Have? below.

• Social Plugins. Certain areas of our Site permit you to utilize social media functionality, such as the Facebook “Like” or Google “+1” buttons (“Social Plugins”). To use a Social Plugin, you must authorize the third-party provider of that Social Plugin, e.g. Facebook or Google, to access, collect, and/or disclose your information related to your use of that Social Plugin, subject to that company’s privacy policies, which may differ from this Privacy Policy. In addition, such providers may be able to collect information about you, including your activity on the Site, and they may notify your connections on their social networking platform about your use of the Site. Such services may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising to you.

Amplify also receives information from other sources.

• Information from Other Sources. We may supplement any information we collect via this Site with information from publicly or commercially available sources.

3. How do we use personal information?

We may use any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

• To provide and manage the Site. We use the personal information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.
• To contact you. Amplify may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to Amplify’s business to the contact information you provided to us at registration.
• To improve our products and services. We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.
• For marketing and advertising. We may use your personal information to help us market our products to you or your school district.

4. To whom do we disclose personal information?

We may disclose any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

• To share with our affiliated education companies. Amplify may share your personal information with Amplify’s affiliated education companies for the purposes described in this Privacy Policy.
• To allow service providers to assist us. We may engage third party service providers, agents and partners (“Service Providers”) to perform functions on our behalf, such as analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Service Providers to enable them to assist us in these efforts.
• To allow our marketing and advertising partners to assist us. We may engage marketing and advertising partners to help us market and advertise our products and services, including via digital ads sent in connection with your visit to the Site. We may disclose Site Activity information, as well as contact information and other aggregate insights to such partners to enable them to assist us in these efforts.
• To protect the rights of Amplify and our users. There may be instances when Amplify may disclose your personal information, in situations where Amplify has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of Amplify, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.
• To complete a merger or sale of assets. If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your personal information to the party or parties involved in the transaction.

5. What rights and choices do you have?

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies. If you have additional questions, please contact us using information below in the Contact Us section.

Opt-of Cookies and Similar Tracking Technologies. There are a few ways to opt out or delete cookies.

• On Your Browser. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site. Please also note that you must opt out separately on each device (including each web browser on each device) that you use to access our Site if you wish to opt out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.
• Interest-Based Advertising. Some advertisers and marketing companies participate in the self-regulatory programs of the Digital Advertising Alliance (“DAA”) and European Interactive Digital Advertising Alliance (“eDAA”) in connection with online interest-based advertising. DAA and eDAA provide consumers with the ability to opt out of receiving interest-based advertising from their program participants at the following links:
  • https://optout.aboutads.info/?c=2&lang=EN
  • https://youradchoices.com/appchoices
  • https://www.youronlinechoices.eu/

What Rights Do You Have?

• Please see section 3 of our supplemental disclosures: “Additional U.S. State Privacy Law Rights” for information about your U.S. privacy rights
• Please see section 4 of our supplemental disclosures: “Notice for European Economic Area and United Kingdom Customers” for information about your EU/UK privacy rights.

6. Security

Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification.

7. Data retention / Deletion

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. Even after we have deleted your personal information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.

8. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

9. External third-party services

The Site may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Amplify is not responsible for the privacy practices of unaffiliated companies, and once you leave the Site via a link or enable an unaffiliated service, you are subject to the applicable privacy policy of the unaffiliated service.

10. Updates to this policy

Amplify may modify this Privacy Policy. Please look at the Last Revised Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Site.

11. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

Appendix – Supplemental Disclosures

1. Notice for our California Customers

We retain your personal information for as long as you are an active user of our Site or continue to have an account with us, and in accordance with our legal obligations (which may require us to hold information to provide financial and other reporting and to defend against potential claims). If you are a California resident, please see below for information about your rights pursuant to California law.

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction. We only use Sensitive Information, such as payment information and account credentials for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., fulfill purchases and to allow account logins).

Shine the Light

California’s Shine the Light law (Civil Code § 1798.83) permits California residents to request certain information regarding our disclosure of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information, as defined by California’s Shine the Light law, with third parties for their own direct marketing purposes.

Notice of Financial Incentive 

 As part of our services, there may be opportunities for you to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide your personal information, which in turn enters you into a raffle drawing or enables us to provide you with other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before your survey is complete.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

2. Additional U.S. State Privacy Law Rights

Residents of certain U.S. states have the following rights, regarding your personal information (each of which are subject to various exceptions and limitations):

• Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or shared, the business or commercial purpose for collecting, selling, or sharing the personal information, the categories of third parties with whom personal information was shared, and the specific pieces of personal information collected about you.
• Correct. You have the right to request that we correct inaccurate personal information collected from you. 
• Deletion. You can request that we delete your personal information that we maintain about you.
• Opt-out (Do Not Sell or Share My Personal Information). Under several U.S. state privacy laws, consumers have the right to opt-out of the “sale” of their personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the “sharing” of personal information in connection with the display of targeted advertising across third party websites. While we do not sell your personal information, we do share it in connection with our advertising efforts. Please also note that we do not knowingly sell or share the Personal Information of minors under 16 years of age.

We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.

• No Discrimination. You have the right not to be discriminated against for exercising these rights.
• Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights. 
• Submission of Requests. You may exercise the above rights by emailing us at privacy@amplify.com. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
• Authorized Agent. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.
• Verification. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

3. Notice for European Economic Area and United Kingdom Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify acts as a controller with respect to personal information collected as you interact with our Site.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

• Consent;
  • We obtain your consent to collect and process device and usage data via cookies on our Site to understand how individuals use our Site and to help us measure the effectiveness of our advertising and marketing campaigns.
• Pursuant to a contract with the user of our Site;
  • We process all categories of personal information that we collect to provide and manage our Site, including payment processing, where this is required in order for us to perform our obligations under our contract with you.
• To comply with our legal obligations;
  • We process all categories of personal information that we collect to ensure the safety and security of our Site where we are complying with security requirements under data protection and cyber and information security law.
  • We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
• When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual. We rely on our legitimate interest to process all categories of personal information:
  • to provide, manage, and improve the Site where such activities are not strictly required under our contract, including personalizing your experience on the Site.
  • to ensure the safety and security of our Site where this is important but not required under the data protection law or cyber and information security laws.
  • to respond to queries or otherwise communicate with you in relation to our Site and the operation of our business where this is not strictly required under a contract with you.
  • internal research and certain marketing purposes (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students.

Your Data Subject Rights

If you are located in the EEA/UK, you have the following rights, subject to certain exceptions:

• Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
• Right to correction: You have the right to have your personal information corrected.
• Right to erasure: You have the right to ask us to delete your personal information.
• Right to withdraw consent: You have the right to withdraw consent that you have provided.
• Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
• Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
• Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
• Right to object: You have the right to object to our processing of your personal information

To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” above and specify which European privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Complaints

If you have any issues with our compliance, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator, and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Program introduction

Onboarding videos

To start using Amplify Science California quickly in your classroom, check out the following onboarding videos. They cover what you need to know to get started fast, from unpacking materials to quickly start using Amplify Science in your classroom and navigating the digital Teacher’s Reference Guide.

Program pacing

Hands-on materials kit

The following videos give you a quick look into our Amplify Science California classroom kits. For each grade level, you’ll find a “How to unpack your kit” video for the first unit of the program.

• Kindergarten: Needs of Plants and Animals unpacking video
• Grade 1: Animal and Plant Defenses unpacking video
• Grade 2: Plant and Animal Relationships unpacking video
• Grade 3: Balancing Forces unpacking video
• Grade 4: Energy Conversions unpacking video
• Grade 5: Patterns of Earth and Sky unpacking video

Teacher digital resources

Watch this video to understand the basic organization of the digital teacher experience and how to navigate the platform.

Want some practice? Download this exploration guide to practice toggling between teacher view, presentation view, and student view.

Our new digital experience also makes it easy to assign work through our LMS integrations.

Our new digital experience also makes it easy to view student work in real time.

Student digital resources

Watch this video to take a peek at the various student digital resources available to your class.

Use this Student Login Click Path document to support students and families logging in from home.

Essential resources

Your Teacher’s Reference Guide is a tremendously rich resource. It’s also packed! That’s why teachers getting started with Amplify Science love our condensed Unit Guides, lesson planners, and device calendars.

Unit Guides

These short and sweet guides provide a big picture overview of each unit’s phenomenon and storyline, the key questions that guide learning, and how the storyline develops from chapter to chapter. We even spoil the big reveal at the end by pointing out ahead of time what students figure out throughout the unit.

Kindergarten

• Needs of Plants and Animals Unit Guide
• Pushes and Pulls Unit Guide
• Sunlight and Weather Unit Guide

Grade 1

• Animal and Plant Defenses Unit Guide
• Light and Sound Unit Guide
• Spinning Earth Unit Guide

Grade 2

• Plant and Animal Relationships Unit Guide
• Properties of Materials Unit Guide
• Changing Landforms Unit Guide

Grade 3

• Balancing Forces Unit Guide
• Inheritance and Traits Unit Guide
• Environments and Survival Unit Guide
• Weather and Climate Unit Guide

Grade 4

• Energy Conversions Unit Guide
• Vision and Light Unit Guide
• Earth’s Features Unit Guide
• Waves, Energy, and Information

Grade 5

• Patterns of Earth and Sky Unit Guide
• Modeling Matter Unit Guide
• Earth System Unit Guide
• Ecosystem Restoration Unit Guide

Lesson planners

Our lesson planners give you easy access to direct links to key resources within the program.

Kindergarten

• Needs of Plants and Animals lesson planner
• Pushes and Pulls lesson planner
• Sunlight and Weather lesson planner

Grade 1

• Animal and Plant Defenses lesson planner
• Light and Sound lesson planner
• Spinning Earth lesson planner

Grade 2

• Plant and Animal Relationships lesson planner
• Properties of Materials lesson planner
• Changing Landforms lesson planner

Grade 3

• Balancing Forces lesson planner
• Inheritance and Traits lesson planner
• Environments and Survival lesson planner
• Weather and Climate lesson planner

Grade 4

• Energy Conversions lesson planner
• Vision and Light lesson planner
• Earth’s Features lesson planner
• Waves, Energy, and Information lesson planner

Grade 5

• Patterns of Earth and Sky lesson planner
• Modeling Matter lesson planner
• Earth System lesson planner
• Ecosystem Restoration lesson planner

Teacher-provided materials

Your Amplify Science classroom kit includes a wide variety of consumable and non-consumable items. In fact, each kit contains enough non-consumables to support a class of 36 students working in small groups, and enough consumables to support 72 student uses.

In addition to these provided items, there are some teacher-provided items required in each unit. For a consolidated list of teacher-provided items per unit, download the appropriate PDF below.

• Kindergarten: Teacher-provided materials lists
• Grade 1: Teacher-provided materials lists
• Grade 2: Teacher-provided materials lists
• Grade 3: Teacher-provided materials lists
• Grade 4: Teacher-provided materials lists
• Grade 5: Teacher-provided materials lists

Device calendars

Our at-a-glance device calendars make device management and sharing between grade-level colleagues a breeze. With one calendar per unit (beginning in grade 2), you can easily see which lessons utilize devices.

• Grade 2: Device calendars for all units
• Grade 3: Device calendars for all units
• Grade 4: Device calendars for all units
• Grade 5: Device calendars for all units

Approach to assessment

The Amplify Science California assessment system is grounded in the principle that students benefit from regular and varied opportunities to demonstrate understanding through performance. In practice this means that conceptual understanding is revealed through engagement in the science and engineering practices.

Assessment types at a glance

In your classroom, you’ll be utilizing a variety of formative (F) and summative (S) assessments:

• End-of-Unit Assessment (S): Assessments toward the end of each unit feature a combination of targeted discussions, student-generated models, and written explanations to gauge students’ knowledge and growth.
• Pre-Unit Assessments (F): Discussion, modeling, and written explanations to gauge students’ knowledge.
• On-the-Fly Assessments (OtFA) (F): Multi-dimensional tasks integrated regularly throughout the lessons. OtFA opportunities were designed to help teachers make sense of student activity during a learning experience (e.g., student-to-student talk, writing, and model construction) and to provide evidence of how a student is coming to understand core concepts and developing dexterity with SEPs and CCCs. Three-dimensional assessment opportunities make measuring progress toward NGSS learning goals possible.
• Self-assessments (F): One per chapter; brief opportunities for students to reflect on their own learning, ask questions, and reveal ongoing wonderings about unit content.
• Critical Juncture Assessments (F): Variety of multidimensional performance tasks intended to assess student progress, occurring at the end of each chapter. Examples include writing scientific explanations, engaging in argumentation, developing and using models, and designing engineering solutions. Based on student performance on the assessment, teachers have access to recommendations for targeted student interventions, suggested follow-ups, or differentiating classroom instruction.
• End-of-Unit Assessment (S): Assessments toward the end of each unit feature a combination of targeted discussions, student-generated models, and written explanations to gauge students’ knowledge and growth.

Pre-Unit Assessments

Most Pre-Unit assessments are embedded within an activity of the first lesson of a unit. In kindergarten and grade 1, the Pre-Unit assessment (as well as the End-of-Unit assessment) is oral. In grades 2–5 they are typically written. Refer to the Digital Resources area of the Lesson Brief for materials needed for the assessment activity, such as the Clipboard Assessment Tool (K–1 only), copymasters (grades 2–5 only), and an Assessment Guide that will help you interpret and leverage students’ responses.

If you and your students have Interactive Classroom licenses, students can complete their assessment digitally instead of using the copymaster.

When students complete the assessment pages digitally, you’ll be able to review their work on the View Work page.

Critical Juncture Assessments

Critical Juncture assessments typically occur towards the end of each chapter. The Materials and Preparation section will indicate when there is a Critical Juncture to prepare for, but you can also tell when an activity is designed to be a Critical Juncture assessment by the hummingbird icon that will appear within it. Selecting the hummingbird icon will tell you how to assess students’ understanding with the activity, and how to tailor instruction based on what you find. If you need guidance on the “answers” to the assessment activity, refer to the “Possible Responses” tab.

If you are using Classroom Slides or Interactive Classroom, you’ll see a hummingbird or “Critical Juncture” label in the bottom right corner of one of the slides of the activity.

The notes about assessing understanding and tailoring instruction are located in the notes of that slide (on the right-hand side of the Teacher’s Guide tab in the Interactive Classroom experience; underneath the slide in Classroom Slides).

End-of-Unit Assessments

End-of-Unit assessments are typically the last lesson of a unit. In some units, these are two-part assessments that take place over two lessons. The easiest way to find the End-of-Unit assessment is to skim through the lesson titles. Lessons containing End-of-Unit assessments will always have that noted in the title.

Like the Pre-unit assessment, you can find materials for the End-of-unit assessments in the Digital Resources area of the Lesson Brief.

On-the-Fly Assessments

These embedded assessments leverage the formative opportunities in the learning experience students are already engaged in, such as creating models, analyzing data, actively reading, conducting investigations, and more. Refer to the Critical Juncture section above for guidance on finding information about using them.

Unit-level assessment information

You can find overall information about an individual unit’s assessments in the “Assessment System” resource, which is located within the Teacher References section on the Unit Overview page.

The Assessment System resource contains a comprehensive list of all of the assessment opportunities in the unit, including the assessment’s location, a brief indication of what students are doing in that particular activity, what type of assessment it is, which Disciplinary Core Ideas, science and engineering practices, and cross-cutting concepts it specifically addresses, and the kind of evaluation guidance you can expect for it. If you are in a kindergarten or first grade unit, you will also find information on the Clipboard Assessment Tool (used for supporting oral assessment) in this section.

If you’re interested in focusing on information related to the unit’s Critical Juncture and On-the-Fly assessments in particular, check out the “Embedded Formative Assessments” resource, also located within the Teacher References section on the Unit Overview page.

Three-dimensional assessment connections

All assessment opportunities within Amplify Science California include clear labeling around the Disciplinary Core Ideas (DCIs), Crosscutting Concepts (CCCs), and Science and Engineering Practices (SEPs) to help teachers connect formative and summative assessments to specific NGSS dimensions.

Coming soon

Unlike other publishers, we don’t make you wait until your next adoption to get the latest and greatest from Amplify. We’re always launching new and exciting features. In fact, on this page is a list of new features you can look forward to using during the 2023-2024 school year.

FAQs

Program questions

Digital questions

Teacher Support notes including sample teacher talk, student responses, pedagogical support, and possible student responses are provided within your student-facing slides. Simply click “Teach” and reference your private Teacher Guide tab. Students will only see the lesson slides that you are presenting.

You, the teacher, must “Start class” to launch the presentation tab. (Remember, without the presentation tab, students would be able to see your teacher notes.)

Clicking “Starting class” also brings students to the correct slide, which is particularly important for young students who are learning to navigate.

Teachers can either press the “End class” button in the bottom right corner of the slide navigation, or they can simply close the presentation tab.

Clicking “End class” also enables students to navigate through the lesson on their own. That means they’ll be able to return to slides and books to review content, to the Sims and Modeling Tools to replay them, or to notebook pages to update their work.

You can click on the “Student preview” option in the bottom right corner (within the menu that opens when you click the three dots) to open a new browser tab where you can preview the student view using your teacher account.

Any work you complete in this student preview (or elsewhere in the teacher experience) will be automatically saved to your account.

Looking for help?

For login or technology issues, please submit an EGUSD Heat ticket. For curriculum and pedagogical questions, please refer to the support resources below.

Powerful (and free!) pedagogical support

Amplify provides a unique kind of support you won’t find from other publishers. We’ve developed an educational support team of former teachers and administrators who provide pedagogical support for every Amplify curriculum, assessment, and intervention program. This service is completely free for all educators who are using our programs and includes:

• Guidance for developing lesson plans and intervention plans.
• Information on where to locate standards and other planning materials.
• Recommendations and tips for day-to-day teaching with Amplify programs.
• Support with administering and interpreting assessment data and more.

To reach our pedagogical team, use our live chat within your program, call (800) 823-1969, or email edsupport@amplify.com

Timely technical and program support

Our technical and program support is included and available from 4 a.m. to 4 p.m. PT, Monday through Friday, through a variety of channels, including a live chat program that enables teachers to get immediate help in the middle of the school day.

For your most urgent questions:

• Use our live chat within your program.
• Call our toll-free number: (800) 823-1969.

For less urgent questions:

Connect with other teachers

Our Amplify Science Facebook group is a community of Amplify Science educators from across the country. It’s a space to share best practices, ideas, and support on everything from implementation to instruction. Join today.

How it Works

Amplify CKLA teaches both foundational skills and background knowledge in grades K–2 and combines them in 3–5.

• In grades K–2, students complete one full lesson that builds foundational reading skills and one full lesson that builds background knowledge.
• In grades 3–5, students complete one integrated lesson combining skills and knowledge with increasingly complex texts, close reading, and a greater emphasis on writing

Access demo

Ready to explore on your own? Follow the instructions below to access your demo account.

Explore the CKLA Teacher Resource Site

First, watch the quick navigation video to the right. Then, click the “Access CKLA Teacher Resource Site” button to log in.

• Click the CKLA Teacher Resource Site button
• Select Log in with Amplify.
• Enter this username to explore as a teacher: t1.kentcaminos2021@demo.tryamplify.net
• Enter this username to explore as a student: s1.kentcaminos2021@demo.tryamplify.net
• Enter this password: Amplify1-kentcaminos2021
• Select the desired grade level

Contact us

Have questions? Your dedicated Account Executive, Patrick Momsen, is standing by and ready to help.

Patrick Momsen Senior

Account Executive

Districts over 4,500 students

(541) 207-2148

pmomsen@amplify.com

S3-04: Using AI and ChatGPT in the science classroom

In the latest episode of the Science Connections podcast, we explore AI in education and its impact on students. Listen as I sit down with teachers Donnie Piercey and Jennifer Roberts to discuss ChatGPT and how we can use it to build science and literacy skills in K–12 classrooms while preparing students for the real world.

And don’t forget to grab your Science Connections study guide to track your learning and find additional resources!

We hope you enjoy this episode and explore more from Science Connections by visiting our main page!

DOWNLOAD TRANSCRIPT

Stay connected!

Join our community and get new episodes every other Wednesday!

We’ll also share new and exciting free resources for your classroom every month!

Meet the guests

Jen Roberts is a Nationally Board Certified high school English teacher with 25+ years of experience teaching Social Science and English Language Arts in grades 7-12. She has had 1:1 laptops for her students since 2008 and is the co-author of Power Up: Making the Shift to 1:1 Teaching and Learning. A Google for Education Certified Innovator since 2011, Jen was named the CUE Outstanding Educator in 2022. Her interests include literacy instruction, standards based grading, and leveraging Google tools to make her teaching more efficient and effective.

Donnie Piercey, the 2021 Kentucky Teacher of the Year, is a fifth-grade teacher in Lexington, Kentucky.  With a passion for utilizing technology to promote student inquiry, learning, and engagement, he has been teaching since 2007. In addition to being in the classroom, he runs a podcast, Teachers Passing Notes that is produced by the Peabody Award winning GZMShows, and holds several recognitions, including a National Geographic Fellowship to Antarctica in 2018. His most recent work in Artificial Intelligence has not gone unnoticed, earning him multiple appearances on Good Morning America, the Associated Press, and PBS. His upcoming book, “50 Strategies for Integrating AI in the Classroom” published by Teacher Created Materials, is written for educators looking for practical classroom approaches to using AI. All told, Donnie has been invited to keynote and present at schools in thirty-three states and on five continents.

You might also like:

Getting started

Here you’ll find a quick tour of your Experience Kit and see how it connects to the full Amplify CKLA program.

About your boxed kit

Your kit includes all of the print materials needed for you and your students to experience a complete Knowledge Strand unit of rich, content-based lessons that build vocabulary, comprehension, and curiosity. 

About the full program

Amplify CKLA is a comprehensive K–5 literacy program grounded in the Science of Reading, with three distinct strands:

• K–2 Knowledge Strand: Builds background knowledge and vocabulary through daily read-alouds, guided discussion, and writing in context. (The unit in your kit comes from this strand!)
• K–2 Skills Strand: Develops decoding, fluency, and transcription skills through explicit, systematic instruction with hands-on, multimodal practice.
• 3–5 Integrated Strand: Strengthens reading, writing, speaking, and listening as knowledge and skills come together with complex texts, close reading, and a focus on morphology.

For a deeper dive, explore the Amplify CKLA Program Guide.

Experience the Skills Strand

While your kit spotlights the Knowledge Strand, you can also explore the Skills Strand here—including lesson recommendations by grade and time (beginning, middle, or end) of year.

Kindergarten

About this unit

Identify continents, oceans, and places around the world, then create postcards to share new discoveries.

What’s in your kit

Here’s what you’ll find inside—take a quick peek to make sure everything’s there!

1 Teacher Guide

1 Student Activity Book

Image Cards

Digital platform access

*Each student receives their own Student Activity Book in a full implementation.

Additional resources

As you prepare to teach this unit, explore the:

• Curriculum map: Includes a unit summary, writing focus, overall learning outcomes, and standards taught and assessed.
• Caregiver Letter: Shares an overview of the unit, plus conversation starters to keep the learning going at home.
• Pacing options: The full unit takes 16 days—if time is tight, you can also try our 5- and 10-day plans.
• Skills Strand: Try sample Skills lessons alongside your Knowledge unit for practice in phonics, decoding, fluency, and writing.

Grade 1

About this unit

Learn about maps, compare landforms, and connect global geography to local neighborhoods.

What’s in your kit

Here’s what you’ll find inside—take a quick peek to make sure everything’s there!

1 Teacher Guide

1 Student Activity Book

Image Cards

Digital platform access

*Each student receives their own Student Activity Book in a full implementation.

Additional resources

As you prepare to teach this unit, explore the:

• Curriculum map: Includes a unit summary, writing focus, overall learning outcomes, and standards taught and assessed.
• Caregiver Letter: Shares an overview of the unit, plus conversation starters to keep the learning going at home.
• Pacing options: The full unit takes 16 days—if time is tight, you can also try our 5- and 10-day plans.
• Skills Strand: Try sample Skills lessons alongside your Knowledge unit for practice in phonics, decoding, fluency, and writing.

Grade 2

About this unit

Explore rhyme, rhythm, and meaning in many kinds of poems—from silly to serious—and write original stanzas with style.

What’s in your kit

Here’s what you’ll find inside—take a quick peek to make sure everything’s there!

1 Teacher Guide

1 Student Activity Book

Image Cards

Digital platform access

*Each student receives their own Student Activity Book in a full implementation.

Additional resources

As you prepare to teach this unit, explore the:

• Curriculum map: Includes a unit summary, writing focus, overall learning outcomes, and standards taught and assessed.
• Caregiver Letter: Shares an overview of the unit, plus conversation starters to keep the learning going at home.
• Pacing options: The full unit takes 16 days—if time is tight, you can also try our 5- and 10-day plans.
• Skills Strand: Try sample Skills lessons alongside your Knowledge unit for practice in phonics, decoding, fluency, and writing.

Digital platform

Your Experience Kit pairs with an Amplify CKLA demo account in Amplify Classroom, our digital platform. Explore your unit with digital materials and interactive tools including ready-to-use, customizable lesson screens and digital assessments. 

Haven’t received your login info? No problem—check with your admin team or complete our support site form. 

Pacing options

Short on time? We’ve got you covered. We recommend teaching the full 16-day unit as outlined in the Teacher Guide to fully experience the power of Amplify CKLA instruction. That said, we know your time is limited—and valuable! 

That’s why we’ve created pacing options to help you explore the unit on your schedule: 

💡 Tip: Many educators new to Amplify CKLA prefer the 10-day, slower-paced option. It offers room to slow down without losing the flow of instruction for you and your students.

Pacing like a pro

• Start with the Unit Introduction in the Teacher Guide—it provides key background information and teaching tips.
• Pausing Point and assessment days aren’t included here, but feel free to use them if time allows.
• Teaching in shorter blocks? No problem. Just continue where you left off the next day! (Skipping ahead isn’t recommended, as each lesson builds on the last.)

Skills Strand

Your kit features a Knowledge Strand unit, but you can also explore the Skills Strand here! In K–2, the Skills Strand delivers explicit, systematic instruction in phonics, decoding, fluency, and writing, giving students the strong foundational skills they need to become confident, capable readers alongside their knowledge-building lessons.

See it in action. Visit our Amplify CKLA Skills in action page to watch real teachers and students during a lesson.

Try it yourself. Access Skills Strand lessons in your Amplify Classroom demo account! Use our Try it guide for recommendations tailored to your grade and time of year.

About Amplify core programs

Amplify’s high-quality programs make it easier for you to teach inspiring, impactful lessons that celebrate and develop the brilliance of your students. By equipping teachers with resources and strategies to provide robust scaffolding and differentiated instruction, Amplify’s core programs ensure that all students can fully engage with rigorous subject matter.

Literacy

• Amplify ELAR K–5
• Amplify SLAR K–5
• Amplify ELAR 6–8

STEM

• Amplify Math
• Desmos Math
• Amplify Desmos Math (for Grades K–Algebra 1)*
• Amplify Science

We provide PD sessions for all Amplify programs. Contact your account executive to discuss the extended catalog of PD session options or request a quote.

*Amplify Desmos Math is a new core PreK–12 program from Amplify and Desmos Classroom—available in English and Spanish—that applies a problem-based approach to get results by developing deep conceptual understanding, procedural fluency, and application. Contact us to learn more about the packages and sessions currently available.

About Amplify Professional Development (PD)

Change is more likely to stick and get results when you take a systemic approach. Partner with us to do just that by developing a learning plan that will drive your program implementation, enrich your instructional practices, and increase student impact. Begin and Practice packages are available for core programs.

Prepare	Begin	Practice	Advance
Program-agnostic sessions will set up educators for success in areas such as the Science of Reading and/or problem-based approaches to math.	Program-aligned packages will support those who are new to Amplify’s programs.	Program-aligned packages will support those who have experience using Amplify’s programs.	Offerings will support advanced implementation, build capacity for instructional leaders, certify in-house trainers to deliver Launch sessions, and more.

At each phase of implementation, we offer a range of unique packages and offerings. Sessions are strategically bundled for multiple touch points throughout the year. A variety of high-quality sessions set educators up for success with Amplify programs—whether you’re years into using them or just starting out.

Session types

Select a package to uncover the benefits of a customizable Coach session.

LAUNCH	STRENGTHEN	COACH
Beginning of year	Mid-year, end of year	Mid-year, end of year
Propel your teachers into the new school year with sessions that introduce them to their Amplify program and support them in a strong implementation.	Boost implementation with sessions that target specific instructional practices.	Guide teachers and leaders with targeted learning tailored to their specific needs.
Before teaching	After 6+ weeks of teaching
Select a package to reveal the components of a launch session.	To explore the core strengthen sessions, select your program:	Select a package to uncover the benefits of a customizable Coach session.

Interactive sessions empower teachers and leaders implementing Amplify programs, giving them the tools and skills they need to inspire all students to think deeply, creatively, and for themselves.

Explore enhancement options to see how you can further customize your package to build capacity in teachers and leaders and meet the needs of all learners within Amplify literacy, biliteracy, and/or STEM program(s).

Begin packages

You’re in your first year of implementation. You’re ready to start making the shift to evidence-based practices, using your Amplify program(s). You know that individual change is critical to organizational change. Let us support educators with professional development that develops new skills, knowledge, and a positive orientation to change.

Explore the program-aligned package options below to learn more about the modality and duration of each Launch, Strengthen, and Coach session available to you during your first year of implementation.

Select from flexible on-site, hybrid, or virtual packages, including:

• Launch sessions to introduce Amplify programs and support strong implementation.
• Strengthen sessions to deepen understanding of the program.
• Coach sessions to elevate instructional practice and help meet teachers’ and schools’ specific needs.

Each package supports up to 30 participants in similar grade bands.

Overview: Begin packages for Amplify core programs

On-site package

Begin: On-site packages include program-aligned, on-site Launch, Strengthen, and Coach sessions. Providing 15 hours of professional development for up to 30 participants, this package will build understanding of research-based practices supported by Amplify program(s) and develop knowledge and skills through a variety of curated sessions.

Launch

Propel your school or district into the new school year. Program-aligned Launch sessions introduce teachers and leaders to their unique Amplify program(s) and support a strong implementation.

Strengthen

Strengthen your Amplify implementation with program-specific sessions that support personalized learning and practice in your classroom.

To explore the core strengthen sessions, select your program:

Amplify will partner closely with you to select the appropriate session(s) that will deepen educators’ understanding of Amplify program(s) and equip them with the tools they need to improve students’ learning outcomes. Each package includes one Strengthen session. Additional sessions can be added as Enhancements.

Coach

Elevate instructional practice and help meet teachers’ and schools’ specific needs with customizable Coach sessions.

Hybrid 15 on-site package

Begin: Hybrid 15 on-site packages include program-aligned, on-site Launch, Strengthen, and Coach sessions. Providing 15 hours of professional development for up to 30 participants, this package will build understanding of research-based practices supported by Amplify program(s) and develop knowledge and skills through a variety of curated sessions.

Launch

Propel yourself into the new school year. Program-aligned Launch sessions introduce teachers and leaders to their unique Amplify program(s) and support a strong implementation.

Strengthen

Strengthen your Amplify implementation with program-specific sessions that support personalized learning and practice in your classroom.

To explore the core strengthen sessions, select your program:

Amplify will closely partner with you to select the appropriate session(s) that will deepen educators’ understanding of Amplify program(s) and equip them with the tools they need to improve student’s learning outcomes. Each package includes one Strengthen session. Additional sessions can be added as Enhancements.

Coach

Elevate instructional practice and help meet teachers’ and schools’ specific needs with customizable Coach sessions.

Hybrid 10 package

The Begin: Hybrid 10 package includes program-aligned, on-site and virtual Launch, Strengthen, and Coach sessions. Providing 10 hours of professional development for up to 30 participants, this package will build understanding of research-based practices supported by Amplify program(s) and develop knowledge and skills through a variety of curated sessions.

Launch

Propel your school or district into the new school year. Program-aligned Launch sessions introduce teachers and leaders to their unique Amplify program(s) and support a strong implementation.

Strengthen

Strengthen your Amplify implementation with program-specific sessions that support personalized learning and practice in your classroom.

To explore the available core strengthen sessions, select your program:

Amplify will closely partner with you to select the appropriate session(s) that will deepen educators’ understanding of your Amplify program(s) and equip them with the tools they need to improve student’s learning outcomes. Each package includes one Strengthen session. Additional sessions can be added as Enhancements.

Coach

Elevate instructional practice and help meet teachers’ and schools’ specific needs with customizable Coach sessions.

Hybrid 15 virtual package

Begin: Hybrid 15 virtual packages include program-aligned, on-site Launch, Strengthen, and Coach sessions. Providing 15 hours of professional development for up to 30 participants, this package will build understanding of research-based practices supported by Amplify program(s) and develop knowledge and skills through a variety of curated sessions.

Launch

Propel your school or district into the new school year. Program-aligned Launch sessions introduce teachers and leaders to their unique Amplify program(s) and support a strong implementation.

Strengthen

Strengthen your Amplify implementation with program-specific sessions that support personalized learning and practice in your classroom.

To explore the available core strengthen sessions, select your program:

Amplify will closely partner with you to select the appropriate session(s) that will deepen educators’ understanding of Amplify program(s) and equip them with the tools they need to improve students’ learning outcomes. Each package includes one Strengthen session. Additional sessions can be added as Enhancements.

Coach

Elevate instructional practice and help meet teachers’ and schools’ specific needs with customizable Coach sessions.

Virtual package

Begin: Virtual packages include program-aligned, on-site Launch, Strengthen, and Coach sessions. Providing seven hours of professional development for up to 30 participants, this package will build understanding of research-based practices supported by Amplify program(s) and develop knowledge and skills through a variety of curated sessions.

Launch

Propel your school or district into the new school year. Program-aligned Launch sessions introduce teachers and leaders to their unique Amplify program(s) and support a strong implementation.

Strengthen

Strengthen your Amplify implementation with program-specific sessions that support personalized learning and practice in your classroom.

To explore the available core strengthen sessions, select your program: